At Cosmo, we're big fans of two things: and fab fashion buys that don't break the bank. So you can imagine how happy, nay, elated we were to find out that chic A-listers including , Emily Ratajkowski, Irina Shayk, Megan Fox and Gigi Hadid are all fans of a certain . Coming in at £89 – and now discounted down to £71 thanks to the – JW PEI's Gabbi style is rapidly becoming something of an It-bag, with some of the world's most famous models wearing various iterations of the design around town lately.

If you haven't already clocked the mega savings to be had on Amazon RN, let us bring you up to speed. Basically, the Prime Day sale is a 2-day bonanza running until the final minutes of Wednesday, 9 October – so thankfully there is still plenty of time to bag some fab bargains on everything from fashion and to and tech. We know the Amazon site can be hella overwhelming, which is why we've scouted out all the best JW PEI bag deals out for you already.

Now all you have to do is pick which colour you want...

Now, back to those celebrity sightings. Gigi was spotted sporting the Gabbi bag in NYC while out with her . Gigi opted for the brand's banana yellow colourway, worn with the , bright red trousers, statement shades and layered beaded necklaces.

Previously, Hailey Bieber stepped out in Paris repping the ivory version as part of an , teamed with a cropped collared shirt, cargo-inspired jeans and . As for EmRata, the new mum opted for a zestier colourway on the streets of New Y.