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As Sex and The City’s Samantha Jones famously said: ‘We’re all animals reacting to each other’s smells’. Yep, we know that charisma and a kind heart are green flags in a partner, but there’s something to be said about the power of a delicious scent. To put it simply, it gets those pheromones moaning.
Issey Miyake launched their first fragrance way back in 1994 and the classic L’Eau d’Issey Pour Homme has been keeping customers hooked ever since. Thirty years on, Issey Miyake is celebrating with the brand spanking new fragrance Le Sel d’Issey – which boasts a woody scent and utilises the power of salt. And who doesn’t love salt, right? Le Sel d’Issey by Issey Miyake Eau de Toilette Le Sel d’Issey by Issey Miyake is a new fragrance inspired by the natural element of salt.
Created by perfumer Quentin Bisch, it features woody and marine notes, including laminaria seaweed, oak moss, vetiver, and cedarwood. The scent captures the essence of both sea and land, creating a dynamic and vibrant aroma. The bottle, designed by Tokujin Yoshioka, reflects the fluidity and energy of salt with its unique elliptical shape and chrome metal cap.
Better yet, customers have not only praised the powerful scent but some have insi.