The secondary watch market has declined over the past two years. But watches from the Big Three brands — Rolex, Patek Phillipe, and Audemars Piguet — are still reselling for higher than their retail prices. These are the models that are the best investment right now.
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You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement 2024 has not been kind to the watch market . After peaking in May 2022, watch prices on the secondary market have fallen for nine straight quarters, according to a report from WatchCharts and Morgan Stanley.
The Big Three watchmakers — Rolex, Patek Philippe, and Audemars Piguet — have been more easily able to meet demand, in some instances due to increased production and in others due to declining sales as the luxury market struggles amid rising interest rates and economic uncertainty. Meanwhile, inventory is flooding the resale market as those who purchased watches as an investment when the market was hot rush to cash out. There are now four times as many preowned watches on the market a.