NEW YORK — Tinashe refuses to retreat from the unknowns of life — or the music industry — but instead, embraces them. That’s what makes the success of her cheeky, inuendo-filled hit, “Nasty,” taste oh so sweet. “You never really know when that’s going to happen.
You can’t really predict it,” she said of the song, which peaked at No. 61 on the Billboard Hot 100, her second-highest charting track as well as No. 2 on the TikTok Billboard Top 50.
“It’s been a blessing and something that I’m just super excited about.” Leading off her upcoming album “Quantum Baby” which drops Friday, “Nasty” rocketed after a social media user combined a snippet of the song with an existing clip that had already made its viral rounds. The song also garnered acknowledgement or some form of shoutout from icons like Beyoncé and Janet Jackson, as well Christina Aguilera, Anitta and more.
Her standout lyric of “match my freak” has become a popular catch phrase. This project marks her seventh studio album and the second of a three-part trilogy. The title nods quantum physics, as she hopes fans will enter her personal universe and rediscover her at the most fundamental, molecular level.
“I’ve been really lucky since leaving my major label, going independent, being able to focus on whatever I want to make creatively. And I’ve really honed that process over the last three albums,” said the songstress, whose previous album, “BB/ANG3L,” was released last ye.