There's A Reason So Many Millennial Girls Felt Seen By 'Limited Too'

You always remember your first “boy-girl” party ― and if you were born in the late ’80s or early ’90s and loved girly fashion, you were probably wearing Limited Too. For your entire life up until that point, birthday parties were a boys-only or girls-only affair. But eventually, usually around the start of middle school, a seminal moment occurred around when one bold person ventured to invite the opposite sex to their birthday.

Inevitably, the party would be a total rager just by virtue of the mixed audience. (And by total rager, we mean a parent-chaperoned party with $5 Little Caesars pizza and as much Surge soda as your little heart desired.) You had to look your best, and for countless preteen girls of a certain age, that meant Limited Too.

“I definitely remember going to the mall to buy an outfit from Limited Too for a ‘boy-girl’ party in 7th grade,” said Becca Slack , a senior creative copywriter. “It was a long-sleeved pink ballerina top with black velvet flares. I danced with my crush that night and from then on that Limited Too outfit was lucky.

” As Slack’s outfit description suggests, Limited Too catered to those with a hyper-girly, femme aesthetic. Its clothes were cool without being too avant garde or weird ― style-wise, millennials tended to be thirsty for approval. We were never as edgy or trailblazing as Gen Alpha is today.

if you mention Limited Too to women of a certain age you'll quickly get a conversation going that inevitably ends .