Although theme parks take a trading hit on wet days in the UK , a top industry boss claimed that visitors would actually have a better day at them while it is pouring down with rain . Many Brits will choose to plan a day out at a theme park when it will be bright and clear, but Julie Dalton, managing director of Gulliver’s Theme Parks and Resorts, says the parks are better when it is raining as there are fewer crowds and shorter queues on popular rides. Gulliver’s has four resorts in the UK – based in Cheshire, Milton Keynes, Derby and South Yorkshire – but the strong winds and downpours last Friday and Saturday over the bank holiday weekend dampened the number of visitors to all parks.
“We haven’t had a great weekend just because the weather hasn’t been with us,” Dalton told BBC Radio 4’s Today Show. “You know, our southern theme parks have been better than our northern ones because the weather has been better. But the weather forecast and the weather have not helped us this weekend.
” While the wet weather did not deliver the numbers Gulliver’s wanted, Dalton said that from a visitor’s perspective, parks can be more fun when rain has driven the crowds away. “From a visitor experience point of view, you get a much better day if, on your little iPhone, you’ve got the little rain symbol,” she said. “Actually, the parks tend to be quieter, so the visitor experience is much, much better on a wet day.
” Dalton said that visitor turnover has been .