and love have always gone hand in hand as few can resist the seductive charm of the decadent dessert. Coimbatore-based entrepreneur couple Praween KR and Sindhuja K want to build on the strong connect between this familiar pair with their brand of artisanal chocolates laden with nuts, berries and natural aphrodisiacs. On their visit to Switzerland last year, the couple observed the diverse variety of premium chocolates and their high consumption in the country.
“We were struck by Switzerland’s chocolate quality and identified a gap in India for similar premium offerings,” says Praween. The couple wanted to introduce a range of premium chocolates that would serve as a “healthier alternative” to the “sweet” chocolates carrying “artificial ingredients” and also contribute to wellness and intimacy. Graduates of the National Institute of Fashion Technology, the duo had earlier launched Young Trends, an online-only fashion brand.
When they felt the ecommerce fashion market was saturated, they decided to venture into the premium chocolates market. Extensive research and studies and several tests later, TheCocoLove was born in June last year as a premium artisanal chocolate brand focused on enhancing intimacy and wellness. The brand was bootstrapped with an initial investment of Rs 20 lakh from personal savings.
Intimacy and wellness TheCocoLove offers four variants of chocolate—Crunchel, filled with quinoa pops and cashews; Enchanted with cranberries and almonds;.