The expression “ very demure ” is taking TikTok by storm, all thanks to beauty influencer Jools Lebron . Jools kicked off the trend with her video “ How to Be Demure at Work ,” where she demonstrated a subtle and professional makeup look. Her advice—“ very demure, very mindful ”—struck a chord with millions.

Followers quickly embraced the “ demure ” mindset , applying it to various aspects of their lives. “Your demure is what it means to you. It's being mindful and considerate of the people around you, but also of yourself and how you present to the world.

” Jools Lebron Via CBS Mornings The trend has since gone viral, with celebrities like Penn Badgley , Lindsay Lohan , and Jamie Lee Curtis jumping on board. But the buzz reached a new level when even The White House decided to get in on the action. In a recent Instagram post, The White House captioned a photo with: “Cancelling the student debt of nearly 5 million Americans through various actions.

Very mindful. Very demure .” The post quickly caught fire, with users flooding the comment section to praise the clever caption .

One user wrote, “ The person who wrote this caption deserves a raise .” Another chimed in, “The social media team needs a raise. Very demure.

” A third added humorously, “I need the person responsible for this caption to get a promotion . Requesting very mindfully.”.