Creative Direction: Amy Sessions Photographer: Ziga Mihelčič Fashion Editor: Camille Macawili Makeup & Hair: Karolina Kurowicka at MMG Artists Videographer: Mark Mathew Cover Star: Ingie Chalhoub As Etoile Group celebrates its 40th anniversary, founder and President Ingie Chalhoub reflects on her success, setbacks and strengths. Having the ultimate combination of remarkable leadership, pure passion and exceptional vision, she continues to lead and drive further expansion while remaining authentic to its pioneering spirit. The start of my day is dedicated to setting a positive and focused tone.

I like to begin with a moment of mindfulness, reflecting on the day’s goals and aligning my thoughts. This is then followed by a cup of tea or coffee. After that, I review any urgent emails and messages to check if there are any pressing matters before completing a quick workout.

This routine helps me stay grounded, energised, and ready to tackle whatever the day has to bring. The launch was met with a sense of anticipation and curiosity about the region’s readiness for high-end fashion. Although I was faced with some skepticism and challenges, I believed strongly in the untapped potential and sophistication of our market and its consumers.

The initial challenges were overcome through strategic partnerships and deepening my understanding of both the global luxury landscape and local tastes. In doing so I was able to gain the trust of international brands and ensure their collect.