The UK hotel chain named Britain's absolute worst for the 11th year running

Britannia Hotels was named the worst hotel chain in the UK (Image: Getty) A renowned UK hotel chain has bagged an unwanted award for the eleventh year in a row - rating it as "shoddy." Which? has revealed the winners of its annual Shoddy Awards , where it names and shames companies in need of improvement. To be nominated, companies had to fall short on one of the following criteria: failing an industry standard, potentially breaking the law, causing consumer harm or confusion or regularly underperforming in the consumer champion’s customer surveys or lab tests.

The Shoddy award for the grimmest hotel chain went to Britannia, which has been bottom of the watchdog’s rankings for 11 years. function loadOvpScript(){let el=document.createElement('script');el.

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Log('[Load] OVP tcfLoaded',new Date())})}},1500)}) The group has more than 60 hotels across Great Britain, many with .