You can't go anywhere without hearing somebody say, "Very classy, very cute, very demure." But where did it all start? I guess you can say "Demure" is a term used in LGBTQ+ spaces, more specifically drag and ballroom culture, or if you religiously watched The Nanny like I did — Fran Drescher. See how she talks about being very demure? Very mindful 😌 #TheNanny is streaming now on Peacock.
#FranFine #Demure @joolieannie But, "very demure" became a household term in 2024 thanks to TikTok influencers, especially Jools Lebron . Jools is a creator and beauty influencer who shares makeup tutorials, product demonstrations, and sometimes funny videos of her just being THAT GIRL. But one video in particular took her internet presence to a different level.
In case you haven't seen it already, in one of the original "demure" TikTok videos from Aug. 5, she described how she gets ready for work, and the rest became history. "I don't come to work with a green cut-crease," she said.
"I don't look like a clown when I go to work." "I don't do too much, I'm very mindful at work. See how I look very presentable? The way I came to the interview is the way I go to the job.
" #fyp #demure "A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma." Jools, who goes by @joolieannie on TikTok, currently has 1.6 million followers and around 98.
9 million likes on the platform, a number that continues to grow after her unique spin on "demure" wen.