As the draws to a close, spoke with four experts on art, branding and marketing who reflected on the most iconic and infamous Olympic logos and mascots from Paris 1924 to and the magic behind a successful mascot and logo. Sunita Yeomans, Course Leader of Graphic Branding and Identity at London College of Communication, University of the Arts London (UAL) told that the logo is "The official identify of the held in the host country. It needs to have gravitas whilst being filled with symbolism and meaning.
" "In recent times, Logos have become increasingly contentious and scruntized by the general public and media rarely celebrated. The expectation for this one symbol to represent an entire nation and please ever single person is one of the hardest events in the games itself," Ben Wright, Founder and Managing Director of DesignStudio told Wright added that, "The symbols of these brands can sometimes try and work too hard and tell too many stories." Wright also told that, "When DesignStudio created the symbol it had to work really hard to tell a really authentic story and compact that into a simple elegant logo.
Much the same with Olympics Logos." Stewart Hodgson, the co-founder of Fabrik Brands told that "Successful Olympic logos and mascots embody a blend of cultural significance, visual simplicity, and timeless appeal." For Modej Sakaki, Director of Fashion & Interior Design Programs at Salt Lake Community, it's about "Designing a logo that incorporate symbolic imagery that rep.