The surprising old-fashioned perk coming back to Starbucks after new CEO went undercover READ MORE: Starbucks REVERSES plan to tackle major gripe By ALICE WRIGHT FOR DAILYMAIL.COM Published: 21:28 GMT, 7 November 2024 | Updated: 21:28 GMT, 7 November 2024 e-mail 13 View comments Starbucks’ new CEO Brian Niccol is on a mission to turn the coffee giant's fortunes around - starting with a retro perk. Niccol went undercover in recent weeks at Starbucks locations across Los Angeles to observe issues firsthand, The Wall Street Journal reported .
The former boss of Chipotle was brought in after nine months of falling sales this year - after years of growth. Customers are fed up with high prices and long lines. One idea he’s considering is reintroducing free newspapers for customers enjoying their coffee in-store.
Other planned changes include bringing back Sharpie pens for handwritten notes on customer cups and working on speeding up simple orders. During his undercover visits, Niccol was surprised by how long it took to get his basic Americano, watching as baristas were slowed down by complex orders from other customers. Brian Niccol took over as CEO in September after the board ousted his predecessor Read More Revealed: The restaurant brands that are driving Americans back to shopping malls 'Sometimes you just want a brewed cup of coffee really quick,' Niccol told the Journal.
To help assist with speed Nicol announced last week that self-service condiment bars, where customers.