The sisters' fashion label is known for it's set of rules, which all guests, including celebrities, should adhere to Rachpoot/Bauer-Griffin/GC Images; Anders Christian Madsen/Instagram The Row just hosted is Spring 2025 show in Paris — but don’t expect to see much of it! Those who follow the minimalist, cool girl label, founded by and in 2006, know that it's famous for maintaining a level of secrecy around its shows as well as a strict set of rules that attendees — celebrities included — must follow. The biggest? No phones and no social media. fashion director Vanessa Friedman, who attended the , wrote on X: “We kindly ask that you refrain from capturing or sharing any content during your experience,” seemingly quoting her invitation at the time.
Going dark during Fashion Week is rare, but The Row, which has become synonymous with the stealth wealth aesthetic, has maintained an air of the exclusivity and elusiveness thanks to their no-phone, digital detox policy. Related: On Sept. 25, the brand presented its spring 2025 collection at Paris Fashion Week.
Guests included , Rosie Huntington-Whiteley and editor-in-chief Anna Wintour, who, of course, all had to adhere to The Row’s line of etiquette. Here, get more details on the guidelines and what went down at the label's latest presentation. No Phones and No Social Media As mentioned before, the Olsen sisters don't love phones or social media at their shows.
"Once again, The Row is requesting that guests at its sho.