It's highly likely you're already familiar with the stratospheric rise of the . As every major retailer and beauty brand competes to outdo one another, the best advent calendars are the ones that go above and beyond simply offering 25 doors of beauty treats. This year, we've seen calendars peppering in shopping vouchers and increasing the number of products offered in order to stand out from the competition.
Selfridges has combined both of these strategies for its 2024 beauty advent calendar. Worth over £1,000 and priced at £250, the 2024 calendar contains a whopping 38 (an extra six items on last year) Selfridges-exclusive products with 22 of those available in full-sized formats. There's also a gift card nestled in one of the drawers.
So, what's so exciting about this year's offering? Sure, those blockbuster inclusions are present and correct (including Charlotte Tilbury and ) but it's the less-ubiquitous brands that are the real appeal here. Banking on its ability to bag the hottest exclusives, Selfridges features a star-studded roster of names. First up is Rabanne's brilliantly festive beauty line, which pays homage to the house's heritage with molten-metallic formulas.
Isamaya Ffrench's namesake make-up range is one that's sure to please the masses, while Davines' reparative Nounou haircare is another standout inclusion. The calendar also excels when it comes to niche fragrance. Byredo's classic Rose Of No Man's Land is a beauty-editor favourite, while Memo Paris' Marf.