In a world that glorifies instant gratification, self-love is much-needed rebellion. Note, wellness market in India is expected to cross $72 billion by 2025. In the Nordstrom paradise US, it has reached $480 billion, growing at five to 10 per cent per year.
Eighty-two per cent of American consumers now consider wellness a top or important priority in their everyday lives, which is similar to what consumers in the UK and China report (73 per cent and 87 per cent, respectively). The growing trend is especially true among Gen Z and millennial consumers, who are now purchasing more wellness products and services than older generations, across dimensions like health, sleep, nutrition, fitness, appearance, and mindfulness. The practice of tying your health and lifestyle habits to your menstrual cycle is one of the major trends.
Cycle syncing encourages women to truly listen to their bodies, and with so many period tracking apps available now. Gone is the labelling of mood swings as ‘just part of being a woman’ and ignoring warning signs like painful cramps, low energy, or bloating. Women can take back the power by tracking their monthly cycle.
They can be armed with insight and knowledge on their menstrual cycle and how to balance hormones, reduce PMS, improve their mood, and lower their stress levels. A growing trend in the wellness community is vagus nerve stimulation, which targets the body’s main cranial nerve. This nerve helps regulate your stress response, and simple te.