You may have thought it was the pandemic that revolutionised the athleisure look – comfortable but socially acceptable – the perfect combo. But in fact, this summer has seen more sportswear than ever before. As the Paris Olympics gets into ready position, the rise in sporty-chic has been even greater than it was during lockdown.
Alongside Wimbledon , the release of Zendaya’s Challengers has meant that tennis-core has taken over. “Following the Euros and Wimbledon, the Olympics are the next major fashion-focused sports event, and our purchasing patterns are already reflecting the buzz around these sports, including the rise in leotard sales,” says Shakaila Forbes-Bell, consumer insights psychologist at Clearpay. “The beauty of sportswear lies in its perfect blend of comfort, versatility, and chic style,” says Forbes-Bell.
“It seamlessly transitions from work to play and everything in between, fitting perfectly with our ever-changing, busy lifestyles.” Whether you’re channelling Ashley Roberts running errands or Zendaya’s glam, we hear from industry experts about the easy hacks to styling sportswear chic this summer. Eighties disco-style sportswear inspired by Princess Diana has made waves this summer, with leotards and neon hues reigning supreme on the runway.
Stars from Hailey Bieber to Bella Hadid have been seen sporting the look in the form of bicycle shorts and leotards. “A shorts and sports bra co-ord will make for the perfect base of any outfit. T.