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Dove has become the first beauty brand to commit to not use AI when it comes to representing women in their advertising. As companies double down on their AI strategy, some firms are taking a different approach by making “anti-AI pledges,” vowing to stay away from generative AI altogether. Over the weekend, illustration app Procreate’s CEO Jame Cuda said on X that the company will not be introducing any AI features into its product.
“I don’t like what’s happening to the industry, and I don’t like what it’s doing to artists,” he said. The announcement garnered widespread praise among creatives who have long voiced concerns about their content being scraped without consent and compensation to train generative AI models. Other brands have made similar proclamations, in part for publicity.
Cara , a social media platform for artists, prohibits people from uploading AI-generated artwork until more stringent laws for data practices are introduced. Dove has pledged to use real women in its ads instead of AI models and Discover has similarly advertised that its call center is only staffed by humans and not robots. Now let’s get into the headlines.
ETHICS + LAW San Francisco City Attorney David Chiu’s office filed a lawsuit against the owners.