The Paris Olympics are attracting luxury brands like Louis Vuitton, Dior, and Armani. They are looking to leverage Paris' cultural relevance and the return of large audiences. The move comes as economic challenges have squeezed the luxury market.
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You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement Paris is bringing an air of luxury to the Olympic Games . From the custom Louis Vuitton cases presenting the Olympic medals and torch, to Armani attire donning Team Italy, luxury and beauty brands will be all over the Paris Games .
The country's glamorous backdrop has attracted sponsors that include beauty and high-end fashion companies, in what will be the largest proliferation of luxury at any Olympic games. This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now.
Have an account? Log in . LVMH is one of the biggest brand partners of the Paris Games, with the conglomerate spending about $160 million, Bloomberg reported. Brands like Dior, Louis Vuitton, Armani, and Prada are shelling out to sponsor athletes or team.