There’s a truly unhinged account on TikTok trying to sell you cookies and conspiracy at the same time — and it belongs to none other than Nutter Butter. On Sept. 13, TikTok user Cassie Fitzwater about the official account of .
In the clip, viewed more than 2.9 million times, she describes how all of the snack company’s videos are freaking her out. “If you guys have not seen Nutter Butter’s official account on here, I need you to stop what you’re doing and go look at it, because I had to, and I think you should, too,” Fitzwater says.
“I’m concerned. Nutter Butter, are you guys okay? Are you doing alright?” Curious viewers who decide to go to the Nutter Butter page “might have nightmares” like Fitzwater did. “Nutter Butter, Aidan, Nadia,” a pair of distorted voices say in posted Sept.
11. Figures dance to the rhythm of a dysphonic beat before the and a black cloud give chase. In short: It’s all very weird.
A proves that the video isn’t a fluke, with a distorted remix of a soundtracking digital cookies frolicking on a playground. Another one of the brand’s videos is a from January showing a ghoulish scene: a peanut butter-slathered dollhouse with a family of Nutter Butter cookies standing at the porch. Beyond the brand’s and on TikTok, its accounts on other platforms are similarly strange.
On X, Nutter Butter has simply written the word “help” on in the last two months, and on Instagram, its continued obsession with and continues — and, .