For the past three years, tourism in Los Cabos has been like an arrow shooting straight up. That trend has applied to costs, with the asking prices for everything from hotel rooms to restaurant entrées rising inexorably. It has also applied to the number of vacationers visiting Baja California Sur’s southernmost municipality.
Thus, the big question has been: how long can this continue? Eventually, one presumes, some tourists will balk at the higher prices, preventing record-setting visitation numbers at the end of each calendar year. With the release of data for the first six months of 2024 by the Los Cabos Tourism Board (Fiturca), it’s possible to take a more nuanced look at the tourism statistics. Yes, hotel rates are higher than a year ago, and people are still visiting in droves, but not everything is at an all-time high.
Decreases can be seen in some areas for the first time since the pandemic years of 2020 and 2021. The number of visitors flying into Los Cabos has risen each year, from 2.8 million in 2021 to 3.
3 million in 2022 and a record 3.86 million in 2023. Simultaneously, the average daily rate of the region’s hotel rooms has climbed as well, reaching US $417 in 2022, $452 by 2023 and climbing even higher to $517 in 2024 .
The correlation between these two statistics suggests visitors are unfazed by room rate price hikes. The numbers in 2024 confirm it. Occupancy percentages for Los Cabos hotels are at 76% this year, slightly better than the 70% achieved i.