Toyota RAV-4 Named "Top Overall Future Majority Vehicle" MIAMI , Aug. 23, 2024 /PRNewswire/ -- The Ninth Annual Diversity Volume Leadership Awards (DVL) were recently presented by the National Association of Minority Automobile Dealers (NAMAD) and S&P Global Mobility during the awards program at the 2024 Annual NAMAD Conference at the Fontainebleau Miami Beach Hotel. The DVL Awards celebrates brands that are driving sales leadership with ethnic consumers.
The program was sponsored by American Honda. U.S.
Census statistics predict that by the year 2045, ethnic minorities will be the "Future Majority." "The 'Future Majority' reality continued to be the driving theme throughout this year's Awards ceremony, as the monetary impact of minority vehicle buyers is a significant part of dealer sales. So it's very important that through the DVL Awards, we continue to bring awareness to the lack of diversity-targeted marketing that has improved, but that still remains a critical issue in the automotive industry," said NAMAD Chairman Damon Lester .
During the Awards Program and Conference, NAMAD and S&P Global Mobility partnered to celebrate brands that are driving sales leadership with ethnic consumers. The conference program also addressed and educated the industry about the necessity of a dealer body that reflects the United States' increasingly diverse population. Winners of the prestigious DVL Awards demonstrated the highest new retail vehicle registrations with ethnic consumers.
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