Sounds like a certain little hippo deserves a big raise. Thailand was just named ‘destination of the year’ for 2025 by the experts at Travel + Leisure — who cited the country’s “rich cultural heritage, dynamic culinary scene, and a seamless blend of tradition with modern innovation.” The top award, handed out to one lucky country per annum, comes as The Land of Smiles has been unofficially rebranded as The Land of Moo Deng .
The adorable pygmy hippopotamus — attracting adoring fans from around the world to the Khao Kheow Open Zoo in Si Racha — has arguably raised the country’s profile more than any travel article or ad campaign ever could. “We are thrilled to recognize Thailand as our Destination of the Year for 2025,” Jacqui Gifford, Editor-in-Chief of Travel + Leisure, said in a written statement. “Whether visitors are exploring Bangkok’s cutting-edge culinary scene, relaxing on one of the country’s 1,430 islands, or experiencing its renowned hospitality with some of the best luxury hotels in the world , Thailand offers a unique adventure for every type of traveler.
” Thailand is the tenth spot the title has tapped for the annual honor — prior years featured greats like Italy , Japan and Costa Rica. Jeninne Lee-St. John, Editor in Chief of Travel + Leisure Southeast Asia, named the “stark contrasts” of her adopted country as one reason for the award.
“Take the fact that this majority-Buddhist and often traditional society recently legali.