Minnesota's biggest media outlet announces new platform at a vital time for journalism MINNEAPOLIS , Aug. 19, 2024 /PRNewswire/ -- The Minnesota Star Tribune relaunched today under a new brand platform for its audience as ' The Heart and Voice of the North .' Following a reimagination of its technology products, reporting focus, and growth strategy, the company has positioned itself for a new chapter in a dynamic and challenging time for journalism.
Adding Minnesota to its nameplate to signal an expanded, state-wide focus going forward, the company's mission is to connect the people, ideas, and stories that strengthen Minnesota's communities. "We're thrilled to relaunch as the Minnesota Star Tribune at such an important time for our state," said Steve Grove , CEO and Publisher. "It's not every day you get to reimagine a 157-year-old publication for a new era – so we don't take this moment lightly.
We've spent the last year investing in more journalism in more locations on top of a stronger platform. We're relaunching ourselves under a new name because we want Minnesotans to know what we believe: that this state deserves the strongest local news organization in America at a time of so much change." Driving innovation for a digital future The Minnesota Star Tribune recently relaunched its entire digital product ecosystem including startribune.
com and mobile apps. The greatly enhanced reader experience includes a complete back-end website rebuild in partnership with tech power.