Anna Good Memes is a where creators compare photos of various beauty products to whatever ‘manly’ object or interest they believe it is equivalent to. The point is that they want to help the men in their lives understand its significance. The Me Explaining Makeup To Men trend involves comparing photos of various beauty products the poster considers to be in the same quality bracket—whether that is split up by product type or brand—along with the car, movie, or whatever ‘man’ interest they believe it is equivalent to.

The vast majority of these posts use the example of vehicles, while others opt for comparing their makeup to popular culture such as the or movie franchises. This trend can be viewed as a practical way to share knowledge of makeup in a way that car-loving folks will understand, with the caveat that it does require previous knowledge of cars as well for the person trying to make the comparisons. The use of popular media to translate themes and topics for folks not in the know is a useful method, allowing a genre or topic to become more accessible to viewers who would otherwise be left in the dark.

One TikToker, Spencer Meade aka ‘s football references in a way that musical theatre and Drag Race fans would understand. The “explaining makeup to men” trend appears to have originated on TikTok in mid-April 2024 after TikToker Chadia Salloum ( ) posted a video about explaining hair care products to your boyfriend in terms of various qualities of car b.