Madison Avenue is preparing to “Step Up for Fashion.” That’s the name of an upcoming event organized by the (BID) along with the Council of Fashion Designers of America, to spotlight the avenue’s high-fashion retailers and raise money for the CFDA’s scholarship fund. Retailers participating in Step Up for Fashion, scheduled for Sept.
21, will donate 10 percent of their sales on the day to the CFDA scholarship fund, which supports the next generation of fashion designers. The retailers will also be installing temporary outdoor 4-by-4-foot platforms for models showing outfits, from 1 to 3 p.m.
, and staging in-store activities encouraging customers to come inside and view the new fall collections. The roster of retailers participating in Step Up for Fashion will be disclosed at a later date. “ is the epicenter of American as well as global fashion and luxury,” , the chief executive officer of the , said in a statement.
“We are grateful to the Madison Avenue BID for supporting CFDA Scholarships with Step Up for Fashion and thereby helping CFDA’s important work to secure the future of American fashion.” The event marks the first time that the Madison Avenue BID has collaborated with the CFDA. BID officials said Step Up for Fashion will be the centerpiece of its annual “Welcome Back Saturday” celebration typically marked by receptions, special showings and in-store activities at businesses along Madison Avenue from 57th to 86th Streets, the stretch covered b.