The London Standard hit the streets for the first time today as the capital’s most-loved and most trusted news brand launched an upmarket weekly newspaper . More than 150,000 copies of the new title will be distributed every Thursday from 4pm from the heart of the city to the outskirts, with an estimated readership of 375,000. It came after the London Evening Standard printed its final paper last week ahead of today’s rebrand to The London Standard and the move to weekly editions.
Editor-in-chief Dylan Jones said: “The London Standard is our weekly reimagination of the capital. “It is a new paper that takes us into fresh, exciting territory, offering an original, energetic take on everything our city has to offer, including the very best comment, reviews, consumer guides, tech, fashion, business, food, politics and weekend hotspot suggestions.” He added: “The new weekly print publication is an upmarket celebration of the city in all its glory.
We will be delivering quality at scale for a culturally savvy, desirable audience. “London remains the greatest city in the world, and we will continue to reflect that. Every Thursday the Standard will be reinventing London.
” He said: “We’ve come up with what we hope is an enticing package that mirrors the changing nature of commuter and work patterns, celebrating our great city. “Our new paper also reflects the vibrancy of our website, along with our social channels, podcasts and events.” The Evening Standard ne.