NEW YORK , July 23, 2024 /PRNewswire/ -- The Kinetix Group (TKG) has been named a Market Access Agency of the Year finalist in the 2024 MM+M Awards . The MM+M Awards recognizes, champions and celebrates creativity and effectiveness in healthcare marketing and communications. "We have an incredible team at TKG who is truly passionate about empowering informed decision-making and access to patient care.
Becoming a Market Access Agency of the Year finalist reinforces the value of our health system savvy within the market access continuum and shows the approach resonates in the marketplace. This recognition is a tribute to our impressive team and the clients we serve," said Sarah McNulty , co-founder and president of TKG. "Over the past several years, the issues related to rare diseases, biosimilars, gene editing and the convergence of health systems and payers have required innovative approaches to market access marketing," added John Strapp , co-founder and chairman of TKG.
"The TKG-AOR partnerships have identified areas of brand opportunity, redesigned classic payer marketing and pioneered unique pull-through execution models to achieve client goals. Congratulations to the TKG client teams and thank you to our market access AOR partners for supporting this nomination!" This year, more than 90 experts reviewed a record-breaking number of entries during the judging period. "After launching Petauri in early 2023, it was very obvious that The Kinetix Group would be an ideal founda.