If it's not through a holiday escape, it is nearly impossible to dodge the odyssey that is British summer weather. From sporadic bursts of rain to heatwaves, we understand that pinpointing key basics to help us manage changeable weather is no small feat. Luckily, as a shopping expert, I have a few tricks that have helped me beat this less-than-ideal weather situation every single time.
Of course, a foolproof method always involves celebrity sightings. Celeb It-girl moments are really just an Instagram scroll away. From Bella Hadid's to , my social media feed is always full of save-worthy inspiration.
Alternatively, data is always a fashion girl's best friend. And as I'm not one to gatekeep, one of my favourite sources of key seasonal fashion data includes . The global fashion intelligence site measures data across 200 million shoppers, social media mentions, activity, and engagement statistics worldwide over three-month periods to release a comprehensive report.
From the hottest luxury fashion brands spanning from Loewe to Miu Miu and Louis Vuitton, key brand moments also include major celebrity endorsement and seasonal data. Aside from key brand data, the report also provides an insightful look into seasonal must-haves worth looking into for investment pieces. And I don't say this lightly- this list includes products that are seething in popularity.
From Sofia Richie's Prada to 's preferred sandal style, the proof lies in the data. Including cult-approved items like and intr.