“When I design, it’s my personal vision,” says Gerardo Cavaliere, co-founder of , about his singular aesthetic that’s become one of the hottest menswear brands for top actors right now. “He’s the muse,” says stylist who regularly interprets Cavaliere’s vibe — think Italian neorealism heartthrob meets Dimes Square charm — for his roster of A-listers. For the premiere of y in April, client Andrew Scott looked playfully roguish in an acid green shawl-lapel suit and low-scoop-neck tank, while that same month Diego Boneta smoldered in a Giuliva Heritage ultrawide peak lapel suit and silky shirt with undone buttons.
Giuliva Heritage “is like vintage-wear, but it’s really created a story for the modern man,” says Baker. “It comes across way cooler when the designer is so involved and has a passion for their own brand. That just makes you want it more.
” Recently, Jeremy Allen White, Nicholas Galitzine, Jonathan Bailey and s’ Drew Starkey also have steamed up the scene in Giuliva Heritage’s rakish separates. The brand’s celebrity breakout moment may be traced back to the 2022 Venice Film Festival, when Chris Pine strolled off a vaporetto in a louche ivory shirt, red pleated trousers and a dandyish navy double-breasted blazer. “The outfits are basically what Gerardo is in real life,” confirms Giuliva co-founder Margherita Cardelli, a luxury consultant, who married lawyer-turned-tailor Cavaliere in 2017.
That same year, they founded the brand. The.