Article content Luxury lifestyle brand Rove Concepts’ has just released a new furniture collection in collaboration with singer-songwriter John Legend. has rounded edges and is designed to encourage people to slow down and let their minds wander, says Rove Concepts’ CEO and founder, Art Lee. The Journeys Collection At Rove Concepts, they’re inspired by art, design, culture, fashion and by people who lift others’ spirits, making the world a better place, says Lee.
John Legend is one of these people, he says. Along with his music career, Legend is a successful entrepreneur who is active in many pursuits. At Rove Concepts, style is about being authentic and expressing who you are and what you like in a world that’s constantly changing around you; Lee says: “In working with John, we approached this collection as if it were a musical composition, with each piece representing or echoing the fundamental elements of a musical composition.
We observed that the worlds of music and design merge in many ways, sharing foundational elements. For instance, harmony and rhythm (repetition in design) are crucial in both interior design and music composition.” A distinctive colour palette The Journeys Collection has a distinctive colour palette that goes beyond neutrals, aiming for warmth and a retro vibe, says Lee.
“John has a strong appreciation for vintage, classic and timeless elements. This was a crucial factor in shaping the direction of our creative campaign. Our entire v.