Earlier this morning, pedestrians walking down the block at 16th Street and Seventh Avenue in New York City would have noticed a curious crowd of stylish girls and gays lined up near the old Barneys New York flagship at 101 Seventh Avenue. The young fashion lovers standing in the queue, which snaked around the block onto 17th Street, were all waiting to be let inside the Heaven by Marc Jacobs archive sale, which runs until Sunday and also features discounted items from buzzy brands such as Vaquera , Sandy Liang , Mowalola, and Eckhaus Latta . Many of the eager shoppers were young students, all of whom were hoping to snag a deal on the brand’s signature graphic tees and playful bags—while dressed impeccably in their own curated Heaven looks for the affair, of course.
It was a true fashion-forward camp-out: Groups of kids sat cross-legged on the floors on large blankets, patiently waiting to be let inside. Some of the devoted shoppers in line were waiting long before the sale opened at 11 a.m.
sharp. In fact, many took their posts well before sunrise: Friends Laura Aguiler and Xiomy Guija, who were first in line, had been waiting since 3:30 a.m.
“We came early thinking it was going to be a huge line, and it was actually empty,” laughed Guija. Sherylin Nacipucha and Natalie Flores, just a few groups behind them, had been waiting since 4:30 a.m.
“We love Heaven,” said Nacipucha. “Who wouldn’t want a good deal?” Impressively enough, Raymella Lowry had even stayed.