Hancocks London's new premises celebrate the historic brand’s history of making exquisite jewellery and providing the bespoke service that befits them. From dealers and auctioneers, to artisan shirtmakers, milliners and purveyors of cheese and wine — not to mention London’s most renowned members clubs — St. James’s has always served those looking for the finer things in life.

Into this rarefied world now enters Hancocks London , a name synonymous with exquisite craftsmanship and unparalleled luxury in the world of fine jewellery, which relocated its showroom from a shop within the Burlington Arcade to a renovated Georgian townhouse on St. James’s Street in June of this year. With a rich legacy, including four Royal Warrants, Hancocks has long been a destination for a discerning clientele seeking the finest in bespoke jewellery and exceptional service.

Now, the jeweller can share its unique history in its new premises and showcase its full collection for the first time in decades. The decision to relocate was driven by a desire to return to the brand’s roots. Guy Burton, managing director of Hancocks London, owns and runs the business with his parents, and sister, Amy Burton, who curates the vintage selection and creates bespoke designs.

‘Throughout our history, Hancocks has served as a distinguished jeweller and manufacturer,’ Mr Burton explains. ‘In 1849, we were originally the House of Hancocks, known for manufacturing jewellery, important silverware and.