Two years ago on 13 September 2022, Ferrari stunned the automotive industry by introducing the Purosangue: Maranello's first production four-door, and an "SUV" to boot. Of course, the brand doesn't exactly consider it an SUV, but it's nothing more than an attempt to enter the SUV/crossover segment where other luxury brands are already present. When the Purosangue was unveiled, it immediately caused a stir.
Purists see it as sacrilegious and not a real Ferrari, others see it as a good way of exploring new segments, but what impact has it had on Ferrari's sales and image? The prancing horse is more popular than ever Ferrari is currently selling more cars than ever. According to the half-yearly results, the brand set a new sales record for the first half of this year, with more than 7,000 units delivered. In total, the Italian manufacturer delivered 7,044 units, an increase of 1.
2% on the January-June period. Although this is the lowest growth for the ten-year period (excluding Covid 2020), the volume to June 2024 has almost doubled compared to the total shipped ten years ago, at 3,694 units. This growth is remarkable considering the high price of Ferraris .
Added to this are the growing geopolitical tensions and wars affecting some of its markets. The reason for this increase cannot be attributed entirely to the Purosangue , as its registrations began at the end of the third quarter of 2023. The best-selling Ferraris According to JATO Dynamics data covering 52 markets worldwide.