Alongside the hype, heated press conferences and razzmatazz that accompany top level boxing, there is the battle to outdo each other in the fashion stakes. Tyson Fury didn't get the better of rival Oleksandr Usyk in the ring when they first clashed in May - the Ukrainian winning to unify the heavyweight titles. But an embroiderer from Cardiff played his part in the battle to look the best, designing the waistband Fury wore during the fight.
As the two heavyweights prepare to square up again in Saudi Arabia, Suliman Khan, 27, describes his journey from family carpet shop to the glitzy world of heavyweight boxing. "It's about selling a fight isn't it," Suliman told BBC Radio Wales Breakfast . "I think the person to come out in the most extravagant-looking shorts or outfit, it definitely does, it turns heads.
"So I think that's kind of the idea behind it." Suliman is the owner of Cardiff-based streetwear garment manufacturer Ice Cream Embroidery, with the business evolving over 40 years from the family carpet shop. Through a tailor contact, he worked with another Cardiff-based company, Bespoke Boxing, to create the shorts worn into the ring by Fury in May.
"I personally made the embroidery for the waistband on the front and on the back, and then Bespoke Boxing, the business that created the shorts, then handmade everything and pieced altogether," he said. "It kind of revolves around that centrepiece, he had there Gypsy King (Fury's nickname) on the front in big metallic gold fon.