Summary Evolving Mint involved partnership & innovation for JetBlue to create a unique & disruptive product. Understanding passengers' needs led to the design of innovative Mint seating options with residential touches. The groundbreaking Studio in the A321LR offers differentiation & versatility for JetBlue passengers.
When JetBlue revealed its new Mint product in 2021, the excitement among the aviation enthusiasts was palpable. But the renderings of the cabin and details of the design barely scratched the surface of what went into the creation of this product. Simple Flying caught up with both JetBlue and Acumen’s teams to find out just what was involved in reimagining Mint.
Evolving Mint Reimagining something as revolutionary as Mint is not an easy task. The final product has been many years in the making, and has involved partnerships on both sides of the Atlantic. What they’ve created is something truly special, with a story worthy of sharing.
Simple Flying caught up with JetBlue’s Director of Product Development, Mariya Stoyanova, whose team has been working on the new Mint cabin for years. She explained that, when Mint was first released, “..
. we knew we created something very unique and disruptive, but the success that we didn't anticipate just gave us a heads up that we were really good at what we do, and we should do more of it.” So, a little more than a year after the first Mint was introduced, JetBlue was already thinking about what should come next.
Whil.