Tucker Carlson used to love Zyn nicotine pouches. Now he hates them so much he’s started his own brand and conservative weirdos online are calling for a boycott. It’s a stunning turnaround for the nicotine delivery system that’s been in the culture war barrel for a year now, first as a conservative darling fighting overbearing legislators in Washington and now as an embattled brand losing market share for turning against the right.

And all because of a dick joke. Carlson loves nicotine and he’s long made no secret of the pleasure he once took in Zyn. When Carlson hung out with YouTube pranksters the Nelk Boys last year, the YouTubers used a helicopter to fly in a giant tin of Zyn as a gift.

“This is the greatest day,” Carlson said upon seeing the Zyn. Last October, Carlson appeared on the comedian Theo Von’s podcast where he talked about his love of the pouches. “The truth is, Zyn is a powerful work enhancer, and also a male enhancer if you know what I mean,” he said .

Phillip Morris, who manufactures Zyn, didn’t appreciate Carlson’s joke when. When Carlson later reached out in an attempt to form a partnership with the tobacco giant, it declined. “While we understand that these may be Mr.

Carlson’s views, or made in jest, these statements lack a scientific foundation. Given Mr. Carlson’s popularity and reach, these statements could promote a misunderstanding and misuse of our products,” Phillip Morris said in a response to Carlson published by th.