hails the season of , and what better way to do that than in this season’s most luxurious pyjamas. Sian Adkins, founder of the British pyjama brand Sian Esther, says that pulling on a pair of PJs is pure “comfort and joy”. “I can’t think of a better feeling on a cold day after a long walk or busy day at work, than having a steaming hot bath and putting on a pair of pyjamas,” she says.
Getting cosy is something Molly Goddard, founder of the nightwear brand Desmond & Dempsey, says she’s only just getting her head around. “It has taken me 10 years to fully understand and appreciate the British lexicon that is ‘cosy’. It is more than teapots, woolly blankets and thick socks, it is a British frame of mind.
It is a moment in the year when one can fully embrace the melancholy skies and cuddle up. In other words, the winter weather is a message from the heavens saying to stop and relax; you need a moment of pause in your busy life to take a break.” Maybe it’s the coming cold, maybe it’s the uncertainty out there, : Fenwick say sales have increased by 40% this month as we’re literally bedding in for the dark and chilly months.
The brand has some very fetching jammies, made from 100% crisp cotton with white piping, that will make you take going to bed extremely seriously. “Sleep is the new rock and roll – in that everyone is talking about it,” confirms designer Anya Hindmarch. Her Christmas edit includes a cute linen pair decorated with her customary e.