This haute new trend is pulling ahead — by a hair. Harkening back the au natural age of the ’70s, a full bush is back en vogue — thanks to A-list endorsements from the likes of multi-hyphenate Julia Fox and musician Doja Cat . At the 2024 Grammys , the “Demons” rapper arrived on the red carpet leaving little to the imagination in a sheer Dilara Fındıkoğlu number.
Her most noticeable accessory — other than a host of new body art and a nipple-bearing bodice — was a bush, visible through the gauzy fabric. Months later, Julia Fox hit the streets for New York Fashion Week sporting graphic bikini bottoms with hyperrealistic labia and pubic hair printed on the skimpy garment, which was also adorned with the word “closed.” Multiple salon owners told The Standard that “the full bush is making a comeback,” with more women requesting bikini waxes and minor clean-ups of the pubic region instead of opting to be completely hairless.
“People all over the globe have chosen to remove, groom or otherwise tend to their pubic hair for thousands of years,” Rachael Gibson, known as The Hair Historian, told the outlet, adding that a lack of hair, at one point, was a symbol of “class and status.” Further cementing the trend, luxury fashion house Maison Margiela made a case for the bush on the spring/summer 2024 runway earlier this year, presenting a collection of airy, transparent fabrics that proudly displayed a wooly merkin on models’ pubic bones. The hairy disp.