In recent years with the prevalence of short-form video content, “kidfluencers” have dominated the social media algorithms. A kidfluencer refers to someone under the age of 16 who has grown a wide following and presence on social media platforms (TikTok, Instagram Reels and YouTube Shorts) to cultivate views and online engagement. Some of these kidfluencers have large online followings with some exceeding millions of followers.
Due to age restrictions on the various platforms, individuals must be at least 13 years old to create an account, so many kidfluencer accounts are managed by a parent or guardian. In a study conducted by C.S.
Mott Children’s Hospital National Poll on Children’s Health , about 50% of parents of children ages 10 to 12 and 32% of parents of children ages 7 to 9 reported that their children regularly used social media platforms. Many of these parents support their children’s consumption of family-friendly content, however, many lack an understanding of how widespread support and a large social media following can negatively impact the kidfluencers themselves. Kidfluencers promote family-friendly content to attract more viewers and support for their platform.
One such example of a popular account is the Costco Guys . They are better known as Anthony “A.J.
” Befumo Jr. and Eric “Big Justice” Befumo, who are an American father-son influencer duo who post primarily on their TikTok and Instagram accounts, @a.j.
befumo. They are predominantly kno.