by Sangeeta Kocharekar URL Copied! Last month, Royal Caribbean made a bold move. The brand launched a new ship Utopia of the Seas for short cruises — something rarely done in the cruise industry. Many cruise lines use older, smaller ships for short cruises while new, larger vessels are saved for longer journeys.
I first learned about this practice during a briefing for Utopia, the world’s second-largest ship with 21 dining venues and North America’s tallest waterslide. The departure from industry norms shows Royal Caribbean’s confidence in the short cruise segment. var VMDAdsTheLatch = window.
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addHeaderBiddingSlot(slot_teads); }); Other cruise lines are showing their focus on short cruises too. In 2018, P&O Cruises relaunched its Australia and New Zealand short cruise range in splashy campaign Short Break . Cruise line Aranui will launch a five-day cruise in French Polynesia next year, its first short cruise exploring the area.
And in 2026, Norwegian Cruise Line will nearly double its short cruise offering in the Bahamas. The very best of The Latch delivered straight to your inbox. Image: Royal Caribbean The demand is there.
Cruise Agency Aus.