The women’s SS25 shows brought , and Ed Westwick to the Italian city. Some of the creative directors and founders of brands spoke exclusively with about the inspirations behind their collections. Brunello Cucinelli combines the Riviera with desert dunes Standing in the back of the presentation space was Brunello Cucinelli himself, welcoming guests as they arrived.

Ever humble and approachable, the Umbrian designer spoke to about his new collection, which exudes verve and joie de vivre of a Mediterranean coastline with the quietness of the desert. “The inspiration is going back to living within measure, which means finding a balance within the spiritual human points of view. That was the starting point, and then along the journey we express going to the beach and traveling with extremely lightweight fabrics,” Cucinelli explained.

“Everything entails high-level craftsmanship, but we like the manual skills. There is a tinge of color, but it’s mainly gray-ish and beige, which epitomizes our taste.” The House has caught the attention of Hollywood, with stars from Jeremy Allen White, Jennifer Lopez, Colman Domingo and Ashley Park being wearers of the brand.

The new collection is minimal yet exotic, timeless and ethereal. Known for their knitwear, Cucinelli and his team were able to bring the craquelé-effect to the embroidery with yarn that is gives 3D patterns life. Quite simply, this collection is what you want to wear on your next vacation.

The Latin American Fashio.