F or too long men’s luxury fashion has been a little on the dull side. Sure, we love silky-soft cashmere and the perfect tailored suit as much as the next guy, but what about the playful details and creative flourishes? The quiet luxury moment — thank you, Kendall Roy — was decidedly lacking in those. This season that looks set to change, with menswear taking a turn for the wild side.
OK, so it’s not exactly wild, but in the context of your average man in a suit, it’s a lot more fun than it has seemed in ages, with the options for peacocks ten-a-penny. Sharp tailoring, reimagined in the perfect shade of chartreuse, is a starting point for the new-wave menswear pioneer who likes his fashion to stand out from the crowd. Indeed, think of it as a benchmark because menswear in 2024 is anything but shy and retiring.
Standout fabrics are a point of interest too — think supersoft suede and shearling in a shade of cloudy grey that’s not intended to blend into the background. Knitwear also packs a punch, with Prada’s homage to the twinset (yes, a twinset) on offer in tangerine and turquoise..