Deliberating the best lingerie brands to buy from is a tricky one: for so many of us, underwear shopping is hard enough at the best of times. But whether you're strictly a 'granny pants' woman or a die-hard Agent Provocateur fan, you can't deny the importance of investing in good underpinnings. They provide a solid foundation for any outfit – there's a reason VPLs are no longer a thing, and it's thanks to seamless thongs – but they can also reflect your mood.
Luckily nowadays, there's a lingerie brand to suit your every need. Are you feeling fancy and looking to treat yourself to a luxurious and intricate set? We'd recommend heading straight to . Seeking something ultra-soft and practical to complement your WFH loungewear wardrobe? You can't do much better than .
Or, how about the perfect in-between, that offers comfort and style in equal measure? , and are the names to know. From size-inclusive staples and sustainability stars to the underwear so good you'll want to rock it as outerwear instead, we've found all the best lingerie brands for every price point. Buying bras online isn't the easiest, as sizes differ between brands.
However, if you're keen to avoid schlepping to the high street, fret not. Plenty of retailers offer an online bra-fitting consultation or you can suss things out for yourself using Nudea's genius tape ( ), which takes an accurate underband reading using a slider fastening and even measures each individual cup size separately. If you know your size .