Ask even the most seasoned of skiers and chances are they won’t have heard of Crans-Montana, let alone slalomed down its slopes. Yet, with a host of new luxury hotels popping up, that could soon change. It’s the Swiss Alps’ best-kept secret; think For Your Eyes Only hideout (literally, Sir Roger Moore retreated here post- Bond ) meets mountain-aesthetic Wes Anderson.

Skiers in old money turtlenecks and new-season Gucci apres-ski one-pieces. Others wearing Swiss knitwear and '80s lemon shell suits you just know are original. All to a backdrop of movie-like mountain views, dapper alpine interiors, and passing gondolas overlook serene ice-skating in the town below.

From ski-in, ski-out accommodation for skiers who want easy access to the slopes to high-end havens for those who want a ski trip with a bit more spa , GQ has uncovered Crans Montana’s best hotels. What’s the best time to travel to Crans-Montana? Ski season is from December to mid-April. In Winter, an impressive 87 miles of white powdery piste is perfect for serious skiers and amateurs, bolstered by a friendly network of nearby ski instructors .

Still, rather than winding down for Summer, Crans-Montana ramps up a season of hiking, biking and outdoor swimming in year-round sun with Caprices dance festival in April and, later, the Omega European Masters Golf tournament, a short walk from Crans Montana town. While the best time will be dictated by the activities you’d like to explore, there is always somethin.