Bonfire Night has been and gone, which means only one thing: it’s time for the festive deluge to begin. Christmas adverts have long been a staple of British festive culture. Who can forget those early John Lewis ads, which reduced us all to tears from the comfort of our sofas? Or the arrival of the Coca-Cola truck on screens every year? With ads getting fancier, more expensive and more numerous than ever before, what we need is a way to tell the turkeys from the gold-plated Christmas stars.
Fortunately, that’s what you’re reading. Without further ado, here’s our list of the best Christmas ads so far this year, in ascending order – with more to be added as they come out. It is a truth universally acknowledged that you would only wish for a noisy, light-up toy to end up under the tree for your worst enemy’s child.
Argos has decided to give every parent of small boys the Christmas from hell this year, with its festive promo slot dedicated to an extremely loud plastic T-Rex – Chad Valley Trevor Talk Back Dino to give him his full title. The Rockstar TV slot begins with a CGI Trevor, aka Trev, stood on a mountain of amps, slamming on his guitar to the chorus of 20th Century Boy by T. Rex.
But wait, it’s all a dream! Luckily for aspiring noisemaker Trev, his pal Connie has got him a nice branded Marshall speaker for Christmas. It’s a sort of sweet message about, I don’t know, fostering children’s imaginations. But mainly the message from Argos this Christmas i.