Jurmala Beach in Latvia is the perfect cheap getaway (Image: Getty) The gorgeous city of Jurmala is a little-known destination in the Baltic state of Latvia. With its surprisingly picturesque beach, Jurmala is located just 30 minutes away from the country's capital, Riga. Many Brits may want to avoid anything with the word ‘Baltic’ for their summer holidays, but trust us, Jurmala is not your typical Northeastern Europe holiday destination.
The average temperature in July is a very warm 23c. The city’s seashore area has a centuries-old swimming culture, with 11 perfect beaches to choose from. The beaches are famous in Latvia for having perfect white sand and it's a fantastic place to take the whole family, with safe and shallow swimming areas, and onsight playgrounds and cafes.
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