Prepping and priming your face are the two important steps before applying makeup. It's particularly effective for smoothing the skin, filling in lines and wrinkles , and creating a less porous surface for makeup. Boots has a great range of primers, including the popular e.

l.f. Power Grip Primer .

And not only does it have great reviews, its £10 price tag is equally attractive - you can also get it from e.l.f.

direct (£10). The gel-based formula seeks to grip makeup while giving the skin a soft-focus effect for a smoother complexion. Infused with powerhouse ingredients like hyaluronic acid, it works to moisturise, prep, and smooth, improving the look and feel of the skin .

READ MORE: Simple magnesium powder that's a 'game changer' for sleep and workouts now 15% off To help your makeup last even longer, you can set it with the e.l.f.

Power Grip Dewy Setting Spray , available at £10 from Boots. The primer has a 4.7 rating out of 10612 reviews .

A very satisfied shopper wrote: "I love this stuff - super grip, makes my skin feel amazing, and my makeup lasts all day . I haven't found a primer that even holds a candle to this one." To see all the best Deals, Sales and Bargains in London, check out our Facebook group .

"This product helped my makeup last all day and feels good on the skin. It also doesn’t break out my skin like some primers," another added, while a third penned: "This is an amazingly similar but super affordably priced dupe of Milk Hydro Grip Primer ." However,.