Friday, August 16, 2024 The Tourism Authority of Thailand (TAT) harnesses the power of cutting-edge influencer marketing and embraces the continuous wave of digital transformation to propel Thailand’s tourism industry to unprecedented levels of success. Bangkok, 16 August 2024 – The Tourism Authority of Thailand (TAT) has unveiled its latest initiative, ‘TAT Connex’, a cutting-edge influencer marketing platform designed to revolutionize digital tourism promotion and advancement. The TAT Connex platform, accessible via its Android and iOS app, went live earlier this month, allowing early registration for both businesses and influencers.
This platform is open to a wide range of local and international Key Opinion Leaders (KOLs), influencers, bloggers, media professionals, and celebrities. They can connect with 10 different types of tourism-related businesses, including restaurants and diners, hotels and homestays, transportation services, recreational activities, tourist attractions, travel agencies, health and beauty services, department stores, shopping centers, venues for meetings and entertainment, as well as souvenir and specialty shops. Users can forge business partnerships and leverage TAT Connex for real-time campaign monitoring and data analysis through social media channels such as Facebook, Instagram, TikTok, and X (formerly Twitter).
For example, businesses can collaborate with influencers in specific markets to enhance brand visibility and engage with poten.