Saturday, August 17, 2024 The Tourism Authority of Thailand (TAT) launches ‘TAT Connex,’ a new influencer platform, to boost tourism via digital transformation and strategic partnerships. The Tourism Authority of Thailand (TAT) has launched ‘TAT Connex,’ a new influencer marketing platform as part of its digital transformation strategy in tourism promotion and development. The platform, now open for early registration, invites businesses and influencers to participate.
TAT Connex connects local and international influencers, bloggers, media, and celebrities with various tourism-related businesses, including restaurants, hotels, transportation services, recreational activities, travel agencies, health and beauty centers, shopping malls, entertainment venues, and souvenir shops. Users can form business partnerships and leverage real-time campaign tracking and data analysis through social media platforms like Facebook, Instagram, TikTok, and X (formerly Twitter). Businesses can collaborate with influencers in specific markets to enhance brand visibility and engage potential customers.
The official launch featured a panel discussion on ‘The Power of Influencer Marketing toward Tourism Industry,’ with insights from Dr. Penpisut Jintasophon, Secretary to the Minister of Tourism and Sports; Variya Lulitanond, Director of Marketing for Thailand, Cambodia, and Myanmar at Marriott International; and Chermawee Suwanpanuchoke, a renowned actress and travel influencer. The eve.